Not sure where to start?

You bring the idea,

You bring the idea,

we help your business take flight.

we help your business take flight.

Automated systems, coaching, procedures, website & more - all in one place.

What we do

What we do

From logo, branding and website to systems and action plans, we design it all to fit you, your vision, and your goals. No generic advice. No cookie-cutter solutions. Just a business that feels like yours - and sets you up for success from day one. 

From logo, branding and website to systems and action plans, we design it all to fit you, your vision, and your goals. No generic advice. No cookie-cutter solutions. Just a business that feels like yours - and sets you up for success from day one. 

From logo, branding and website to systems and action plans, we design it all to fit you, your vision, and your goals. No generic advice. No cookie-cutter solutions. Just a business that feels like yours - and sets you up for success from day one. 

Companies we've worked in or with

Companies we've worked in or with

Companies who trust us

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How does it work?

We take you from idea > launch

Step 1: Clarity & strategy

Step 2: Brand & identity

Step 3: Digital presence

Step 4: Procedures & tools

Step 5: Coaching & accountability

Recent projects

Things we've done lately

Recent projects

Things we've done lately

How does it work?

How does it work?

We take you from idea > launch

How does it work?

How does it work?

We take you from idea > launch

Our goals

Petrel aims to provide every client with the confidence, tools and skillset to launch and run their own business. We ensure you get everything you need, from idea to launch and everything in between. 

Petrel aims to provide every client with the confidence, tools and skillset to launch and run their own business. We ensure you get everything you need, from idea to launch and everything in between. 

Our goals

Petrel aims to provide every client with the confidence, tools and skillset to launch and run their own business. We ensure you get everything you need, from idea to launch and everything in between. 

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Founders we aim to help start their business

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Founders we aim to help start their business

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Founders we aim to help start their business

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Industries we're building businesses in

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Industries we're building businesses in

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Industries we're building businesses in

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Core services delivered to every founder

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Core services delivered to every founder

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Core services delivered to every founder

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Satisfaction guarantee

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Satisfaction guarantee

Business packages

Our key offerings

Basic

Launch essentials

For people ready to stop planning and start building their business (~30 days)

Clarity session + 90 day action plan for you

Starter brand identity (logo, colours, messaging)

2 page launch website + domain, hosting & email setup

Core systems: Notion dashboard & CRM basics

Popular

Launch & scale (best value)

For entrepeneurs ready to grow with a complete setup (~45 days)

Everything in essentials PLUS: Full brand suite + guidelines

3-5 page conversion optimised website + Google profile

Automated CRM with AI automations + your first 5 business systems

Stay on track with 2x founder check-ins post launch

Best Deal

Custom

Custom growth partnership

For founders & existing business owners that want a tailored package

A bespoke growth plan built around your business goals

Custom high-converting sales funnel & paid ads

Individual components available to suit you

Coaching, strategy & ongoing growth support

Business packages

Our key offerings

Basic

Launch essentials

For people ready to stop planning and start building their business (~30 days)

Clarity session + 90 day action plan for you

Starter brand identity (logo, colours, messaging)

2 page launch website + domain, hosting & email setup

Core systems: Notion dashboard & CRM basics

Basic

Launch essentials

For people ready to stop planning and start building their business (~30 days)

Clarity session + 90 day action plan for you

Starter brand identity (logo, colours, messaging)

2 page launch website + domain, hosting & email setup

Core systems: Notion dashboard & CRM basics

Popular

Launch & scale (best value)

For entrepeneurs ready to grow with a complete setup (~45 days)

Everything in essentials PLUS: Full brand suite + guidelines

3-5 page conversion optimised website + Google profile

Automated CRM with AI automations + your first 5 business systems

Stay on track with 2x founder check-ins post launch

Best Deal

Popular

Launch & scale (best value)

For entrepeneurs ready to grow with a complete setup (~45 days)

Everything in essentials PLUS: Full brand suite + guidelines

3-5 page conversion optimised website + Google profile

Automated CRM with AI automations + your first 5 business systems

Stay on track with 2x founder check-ins post launch

Best Deal

Custom

Custom growth partnership

For founders & existing business owners that want a tailored package

A bespoke growth plan built around your business goals

Custom high-converting sales funnel & paid ads

Individual components available to suit you

Coaching, strategy & ongoing growth support

Custom

Custom growth partnership

For founders & existing business owners that want a tailored package

A bespoke growth plan built around your business goals

Custom high-converting sales funnel & paid ads

Individual components available to suit you

Coaching, strategy & ongoing growth support

Business packages

Business packages

Our key offerings

Basic

Launch essentials

For people ready to stop planning and start building their business (~30 days)

Clarity session + 90 day action plan for you

Starter brand identity (logo, colours, messaging)

2 page launch website + domain, hosting & email setup

Core systems: Notion dashboard & CRM basics

Basic

Launch essentials

For people ready to stop planning and start building their business (~30 days)

Clarity session + 90 day action plan for you

Starter brand identity (logo, colours, messaging)

2 page launch website + domain, hosting & email setup

Core systems: Notion dashboard & CRM basics

Popular

Launch & scale (best value)

For entrepeneurs ready to grow with a complete setup (~45 days)

Everything in essentials PLUS: Full brand suite + guidelines

3-5 page conversion optimised website + Google profile

Automated CRM with AI automations + your first 5 business systems

Stay on track with 2x founder check-ins post launch

Best Deal

Popular

Launch & scale (best value)

For entrepeneurs ready to grow with a complete setup (~45 days)

Everything in essentials PLUS: Full brand suite + guidelines

3-5 page conversion optimised website + Google profile

Automated CRM with AI automations + your first 5 business systems

Stay on track with 2x founder check-ins post launch

Best Deal

Custom

Custom growth partnership

For founders & existing business owners that want a tailored package

A bespoke growth plan built around your business goals

Custom high-converting sales funnel & paid ads

Individual components available to suit you

Coaching, strategy & ongoing growth support

Custom

Custom growth partnership

For founders & existing business owners that want a tailored package

A bespoke growth plan built around your business goals

Custom high-converting sales funnel & paid ads

Individual components available to suit you

Coaching, strategy & ongoing growth support

Testimonials

What our clients think

Testimonials

What our clients think

Clinton Gilmore

Founder of QuantPal

Working with Petrel from the early development phase of our quantiative trading data platform has been a breeze. Alex has not only coached us on all things business, but created us a powerful digital brand and the internal systems & procedures to match.

Clinton Gilmore

Founder of QuantPal

Working with Petrel from the early development phase of our quantiative trading data platform has been a breeze. Alex has not only coached us on all things business, but created us a powerful digital brand and the internal systems & procedures to match.

Clinton Gilmore

Founder of QuantPal

Working with Petrel from the early development phase of our quantiative trading data platform has been a breeze. Alex has not only coached us on all things business, but created us a powerful digital brand and the internal systems & procedures to match.

Stefan

Founder of suphub

I met Alex online when the suphub idea first came to fruition. Within a few weeks he had put together a branding & functional MVP package for us that worked flawlessly.

Stefan

Founder of suphub

I met Alex online when the suphub idea first came to fruition. Within a few weeks he had put together a branding & functional MVP package for us that worked flawlessly.

Stefan

Founder of suphub

I met Alex online when the suphub idea first came to fruition. Within a few weeks he had put together a branding & functional MVP package for us that worked flawlessly.

Time to open a new door?

Time to open a new door?

Time to open a new door?

FAQ

FAQ

FAQ

Things you might wonder

Things you might wonder

What exactly does Petrel do?

Do I need to have a business idea before coming to you?

How long does the process take?

What industries do you specialise in?

How much does it cost to work with you?

What makes you different from other agencies or coaches?

Most agencies only build websites or design brands. Most coaches only give advice. Most consultants only consult. We combine our experience to provide coaching + strategy + consultation + execution under one roof. That means we don’t just tell you what to do - we actually help you build it, step by step, until you have a functioning business ready to launch or scale.

What exactly does Petrel do?

Do I need to have a business idea before coming to you?

How long does the process take?

What industries do you specialise in?

How much does it cost to work with you?

What makes you different from other agencies or coaches?

Most agencies only build websites or design brands. Most coaches only give advice. Most consultants only consult. We combine our experience to provide coaching + strategy + consultation + execution under one roof. That means we don’t just tell you what to do - we actually help you build it, step by step, until you have a functioning business ready to launch or scale.

What exactly does Petrel do?

Do I need to have a business idea before coming to you?

How long does the process take?

What industries do you specialise in?

How much does it cost to work with you?

What makes you different from other agencies or coaches?

Most agencies only build websites or design brands. Most coaches only give advice. Most consultants only consult. We combine our experience to provide coaching + strategy + consultation + execution under one roof. That means we don’t just tell you what to do - we actually help you build it, step by step, until you have a functioning business ready to launch or scale.