
Not sure where to start?
You bring the idea,
You bring the idea,
we help your business take flight.
we help your business take flight.
Automated systems, coaching, procedures, website & more - all in one place.
What we do
What we do
From logo, branding and website to systems and action plans, we design it all to fit you, your vision, and your goals. No generic advice. No cookie-cutter solutions. Just a business that feels like yours - and sets you up for success from day one.
From logo, branding and website to systems and action plans, we design it all to fit you, your vision, and your goals. No generic advice. No cookie-cutter solutions. Just a business that feels like yours - and sets you up for success from day one.
From logo, branding and website to systems and action plans, we design it all to fit you, your vision, and your goals. No generic advice. No cookie-cutter solutions. Just a business that feels like yours - and sets you up for success from day one.
Companies we've worked in or with
Companies we've worked in or with
Companies who trust us
How does it work?
We take you from idea > launch
Step 1: Clarity & strategy
Step 2: Brand & identity
Step 3: Digital presence
Step 4: Procedures & tools
Step 5: Coaching & accountability
Recent projects
Things we've done lately
Recent projects
Things we've done lately

Piper Avenue
Boutique Bayside based buyers agency

Piper Avenue
Boutique Bayside based buyers agency
How does it work?
How does it work?
We take you from idea > launch
Step 1: Clarity & strategy
Step 1: Clarity & strategy
Step 2: Brand & identity
Step 2: Brand & identity
Step 3: Digital presence
Step 3: Digital presence
Step 4: Procedures & tools
Step 4: Procedures & tools
Step 5: Coaching & accountability
Step 5: Coaching & accountability
How does it work?
How does it work?
We take you from idea > launch
Step 1: Clarity & strategy
Step 1: Clarity & strategy
Step 2: Brand & identity
Step 2: Brand & identity
Step 3: Digital presence
Step 3: Digital presence
Step 4: Procedures & tools
Step 4: Procedures & tools
Step 5: Coaching & accountability
Step 5: Coaching & accountability
Our goals
Petrel aims to provide every client with the confidence, tools and skillset to launch and run their own business. We ensure you get everything you need, from idea to launch and everything in between.
Petrel aims to provide every client with the confidence, tools and skillset to launch and run their own business. We ensure you get everything you need, from idea to launch and everything in between.
Our goals
Petrel aims to provide every client with the confidence, tools and skillset to launch and run their own business. We ensure you get everything you need, from idea to launch and everything in between.



0+
0+
Founders we aim to help start their business
0+
0+
Founders we aim to help start their business
0+
0+
Founders we aim to help start their business
0+
0+
Industries we're building businesses in
0+
0+
Industries we're building businesses in
0+
0+
Industries we're building businesses in
0+
0+
Core services delivered to every founder
0+
0+
Core services delivered to every founder
0+
0+
Core services delivered to every founder
0%
0%
Satisfaction guarantee
0%
0%
Satisfaction guarantee
0%
0%
Satisfaction guarantee
Business packages
Our key offerings
Basic
Launch essentials
For people ready to stop planning and start building their business (~30 days)
Clarity session + 90 day action plan for you
Starter brand identity (logo, colours, messaging)
2 page launch website + domain, hosting & email setup
Core systems: Notion dashboard & CRM basics
Popular
Launch & scale (best value)
For entrepeneurs ready to grow with a complete setup (~45 days)
Everything in essentials PLUS: Full brand suite + guidelines
3-5 page conversion optimised website + Google profile
Automated CRM with AI automations + your first 5 business systems
Stay on track with 2x founder check-ins post launch
Best Deal
Custom
Custom growth partnership
For founders & existing business owners that want a tailored package
A bespoke growth plan built around your business goals
Custom high-converting sales funnel & paid ads
Individual components available to suit you
Coaching, strategy & ongoing growth support
Business packages
Our key offerings
Basic
Launch essentials
For people ready to stop planning and start building their business (~30 days)
Clarity session + 90 day action plan for you
Starter brand identity (logo, colours, messaging)
2 page launch website + domain, hosting & email setup
Core systems: Notion dashboard & CRM basics
Basic
Launch essentials
For people ready to stop planning and start building their business (~30 days)
Clarity session + 90 day action plan for you
Starter brand identity (logo, colours, messaging)
2 page launch website + domain, hosting & email setup
Core systems: Notion dashboard & CRM basics
Popular
Launch & scale (best value)
For entrepeneurs ready to grow with a complete setup (~45 days)
Everything in essentials PLUS: Full brand suite + guidelines
3-5 page conversion optimised website + Google profile
Automated CRM with AI automations + your first 5 business systems
Stay on track with 2x founder check-ins post launch
Best Deal
Popular
Launch & scale (best value)
For entrepeneurs ready to grow with a complete setup (~45 days)
Everything in essentials PLUS: Full brand suite + guidelines
3-5 page conversion optimised website + Google profile
Automated CRM with AI automations + your first 5 business systems
Stay on track with 2x founder check-ins post launch
Best Deal
Custom
Custom growth partnership
For founders & existing business owners that want a tailored package
A bespoke growth plan built around your business goals
Custom high-converting sales funnel & paid ads
Individual components available to suit you
Coaching, strategy & ongoing growth support
Custom
Custom growth partnership
For founders & existing business owners that want a tailored package
A bespoke growth plan built around your business goals
Custom high-converting sales funnel & paid ads
Individual components available to suit you
Coaching, strategy & ongoing growth support
Business packages
Business packages
Our key offerings
Basic
Launch essentials
For people ready to stop planning and start building their business (~30 days)
Clarity session + 90 day action plan for you
Starter brand identity (logo, colours, messaging)
2 page launch website + domain, hosting & email setup
Core systems: Notion dashboard & CRM basics
Basic
Launch essentials
For people ready to stop planning and start building their business (~30 days)
Clarity session + 90 day action plan for you
Starter brand identity (logo, colours, messaging)
2 page launch website + domain, hosting & email setup
Core systems: Notion dashboard & CRM basics
Popular
Launch & scale (best value)
For entrepeneurs ready to grow with a complete setup (~45 days)
Everything in essentials PLUS: Full brand suite + guidelines
3-5 page conversion optimised website + Google profile
Automated CRM with AI automations + your first 5 business systems
Stay on track with 2x founder check-ins post launch
Best Deal
Popular
Launch & scale (best value)
For entrepeneurs ready to grow with a complete setup (~45 days)
Everything in essentials PLUS: Full brand suite + guidelines
3-5 page conversion optimised website + Google profile
Automated CRM with AI automations + your first 5 business systems
Stay on track with 2x founder check-ins post launch
Best Deal
Custom
Custom growth partnership
For founders & existing business owners that want a tailored package
A bespoke growth plan built around your business goals
Custom high-converting sales funnel & paid ads
Individual components available to suit you
Coaching, strategy & ongoing growth support
Custom
Custom growth partnership
For founders & existing business owners that want a tailored package
A bespoke growth plan built around your business goals
Custom high-converting sales funnel & paid ads
Individual components available to suit you
Coaching, strategy & ongoing growth support
Testimonials
What our clients think
Testimonials
What our clients think

Clinton Gilmore
Founder of QuantPal
Working with Petrel from the early development phase of our quantiative trading data platform has been a breeze. Alex has not only coached us on all things business, but created us a powerful digital brand and the internal systems & procedures to match.

Clinton Gilmore
Founder of QuantPal
Working with Petrel from the early development phase of our quantiative trading data platform has been a breeze. Alex has not only coached us on all things business, but created us a powerful digital brand and the internal systems & procedures to match.

Clinton Gilmore
Founder of QuantPal
Working with Petrel from the early development phase of our quantiative trading data platform has been a breeze. Alex has not only coached us on all things business, but created us a powerful digital brand and the internal systems & procedures to match.

Stefan
Founder of suphub
I met Alex online when the suphub idea first came to fruition. Within a few weeks he had put together a branding & functional MVP package for us that worked flawlessly.

Stefan
Founder of suphub
I met Alex online when the suphub idea first came to fruition. Within a few weeks he had put together a branding & functional MVP package for us that worked flawlessly.

Stefan
Founder of suphub
I met Alex online when the suphub idea first came to fruition. Within a few weeks he had put together a branding & functional MVP package for us that worked flawlessly.

Time to open a new door?

Time to open a new door?

Time to open a new door?
FAQ
FAQ
FAQ
Things you might wonder
Things you might wonder
What exactly does Petrel do?
Do I need to have a business idea before coming to you?
How long does the process take?
What industries do you specialise in?
How much does it cost to work with you?
What makes you different from other agencies or coaches?
Most agencies only build websites or design brands. Most coaches only give advice. Most consultants only consult. We combine our experience to provide coaching + strategy + consultation + execution under one roof. That means we don’t just tell you what to do - we actually help you build it, step by step, until you have a functioning business ready to launch or scale.
What exactly does Petrel do?
Do I need to have a business idea before coming to you?
How long does the process take?
What industries do you specialise in?
How much does it cost to work with you?
What makes you different from other agencies or coaches?
Most agencies only build websites or design brands. Most coaches only give advice. Most consultants only consult. We combine our experience to provide coaching + strategy + consultation + execution under one roof. That means we don’t just tell you what to do - we actually help you build it, step by step, until you have a functioning business ready to launch or scale.
What exactly does Petrel do?
Do I need to have a business idea before coming to you?
How long does the process take?
What industries do you specialise in?
How much does it cost to work with you?
What makes you different from other agencies or coaches?
Most agencies only build websites or design brands. Most coaches only give advice. Most consultants only consult. We combine our experience to provide coaching + strategy + consultation + execution under one roof. That means we don’t just tell you what to do - we actually help you build it, step by step, until you have a functioning business ready to launch or scale.







